What is a cookie?

A cookie is a small plain text file used to store information relating to a visit to a website or an opened email campaign.Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies such as an email marketing campaign. These files can be used to personalise and improve your digital and marketing related experiences.

Which cookies do we use and what do we do with them?

We use cookies on our websites and in our email campaigns to monitor how well they are working and to continually improve the experience for our users. The use of identify cookies by Skern include:

·      Authentication -to identify you when you visit and navigate our website

·      Status - to help us to determine if you are logged into our website

·      Shopping cart - to manage the state of your shopping cart as you navigate our website

·      Personalisation -to store information about your preferences and to personalise your website viewing

·      Security - as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally

·      Advertising - to help us to display advertisements that will be relevant to you

·      Analysis - to help us to analyse the use and performance of our website and services

·      Cookie consent –for storing your preferences in relation to the general use of cookies

Additionally, you can opt in or out to us using the following cookies:

Website content – Skern can personalise content so your digital viewing experience is more relevant, based on your previous page views or Google searches.

Advertising –you may see personalised Skern adverts on other websites. In order for these to work, our third-party providers may use software that adds a cookie to your browser. This cookie enables us to serve the advert to you, let us know if you’ve seen it and if you then go on to make a purchase from our site. No personally identifiable information is held.

Emails –these cookies are used on our marketing emails to monitor the effectiveness of our campaigns and help us deliver more of the content that our customers find interesting.

When you open an email our software shows us information such as the number of times you have read the email and the links you have clicked. Tracking is only used on marketing emails and not email communications with Skern staff.

Third party cookies

The Skern website uses third party embedded content from providers such as Facebook, YouTube and Google. Cookies may be set by these sites in order for this functionality to work, however these are not managed by Skern and data collected from them may be stored outside the EEA.

You can find out more about our third parties privacy policies by using the links below:


Google and YouTube:

Google Analytics

Skern uses Google Analytics to scrutinise its website.The information Google Analytics gatherers using cookies relating to our website, is used to create generic reports about the use of our website.

Google's privacy policy is available at:

Google AdSense

Skern also publishes Google AdSense advertisements on our website. To determine your interests, Google will track your website behaviour and on other sites using cookies. This behaviour tracking allows Google to tailor the advertisements you see on other websites to reflect your interests (please note Skern does not publish interest-based advertisements on its own website).

You can view, delete or add interest categories associated with your browser by visiting:

You can also opt out of the AdSense partner network cookie using those settings or using the Network Advertising Initiative's multi-cookie opt-out mechanism at:

Please note that these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-ins available at:

Controlling cookies

There are various ways that you can manage cookies, the majority of web browsers will allow you to disable the cookies you don’t want. Please be aware that changing your cookie settings will affect all websites you visit unless you specify otherwise. Disabling cookies may also affect your browsing experience as some website functionality, such as logging in, will not work without them.

Please see below for more details on changing your settings on the most popular web browsers:

Internet Explorer:


Google Chrome: